Communications Planning & Strategy 

Whether it's launching a new product or promoting company news, a communications plan can serve as a sherpa for your goals and objectives.  A mix of communications, marketing and public relations tactics ensures maximum impact for your budget.

Developing Marketing and Communication Materials

• Copy writing and creative oversight of brochures, magazines/newsletters, web sites, direct mail, press kits, videos, PSAs and other communication materials
• Advertising creation, design* and placement
• Internal communications assistance

 Media Relations and Strategic Communication

• Create news angles and compelling message points from the perspective of a former journalist
• Develop targeted media distribution lists and customized communication
• Cultivate strategic relationships with media
• Develop variety of press materials (press kits, news releases, media alerts, story tips, etc.) 

Copy Writing and Editing

• Communication materials including brochures, magazines/newsletters, web sites, direct mail, press kits, videos, PSAs
• Advertising creation, design* and placement

Shaping Perception and Image

• Message development tailored to specific audiences that communicates your competitive difference
• Media Relations strategy, writing, distribution and communication
• Web 2.0 strategy using social networks, blogs and other websites
• Strategic communication with key publics
• Event planning and coordination  

Tracking and Analysis

• Reporting will track the progress of your communications plan
• Two-way communication ensures flexibility and the ability to react to opportunities

*Design services will be estimated and billed separately.